Archetypes Of The Male And Female - 998 Words

Advertisments follow a blueprint that grabs viewer’s attention and places emphasis on archetypes of the male and/ or female. Which are then used to further a claim, while the archetype has nothing to do with the claim. To show this we will examine three advertisements and their Greco-roman archetypes, Athena, Prometheus, and Narissius. First we will look at a Carl’s Junior Advertisement featuring Ronda Rousey. The advertisement show’s Ronda Rousey an attractive female holding one of Carl’s Junior’s breakfast sandwiches. â€Å"With a sweet side.† In bold lettering. This significant because Ronda Rousey is the most dominant female UFC fighter in history. Rousey’s total cage time after 11 pro fights is 25 minutes and two seconds, an average of two minutes and 16 seconds per fight. She’s ended seven of her pro victories in less than one minute. The advertisement is suggesting that their sandwich has the same knockout power as Rouse y with a sweeter side. The advert is indirectly pulling on Ronda Rousey as an Athena Archetype to sway potential viewers, first a synapse of who Athena the Goddess was. Athena was regarded the goddess of wisdom, a symbol of purity, she was born without a mother she came out of the head of Zeus. Athena’s overall role as Goddess is that of a warrior and protector. Myth says she was born fully armed. Despite her role as a warrior she preferred wisdom over fight. Athena protected and helped Perseus in killing the Gordon Medusa, proving her role as aShow MoreRelatedSurviving Female Gender Roles1133 Words   |  5 PagesSurviving Female Gender Roles What defines being ‘feminine’ will vary with each culture, but two archetypes: passive homemaker and liberal feminist have existed for centuries as one will see in two Japanese stories written in the 17th century. In The Love Suicides at Amijima, readers see the social chains that bind a submissive woman to her societal duties. 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